Strategic Brand Management
Strategic Brand Management has been specifically designed as an advanced qualification for marketing professionals. On completion of this qualification learner will acquire the knowledge and skills of branding to gain and maintain an organisation’s competitive advantage in the market. Facebook
How and where can you study?
Edupro qualifications are completely centre-based. That means you need to register with a particular centre at your convenient location to complete the qualification.
Progression
On completion of Strategic Brand Management qualification, learner will have the opportunity to progress into or within employment and/or to a relevant Master’s qualification with advanced standing.
Recognition of prior Learning (RPL)
If you have achieved any relevant qualification or professional experience, or credit through prior learning from other institution and/ qualification, you may be eligible to use this experience against some of the qualification-requirements for a period of study. You will need to present evidence that you have met the learning outcomes of the qualification.
Entry requirements
Learners must:
- Possess relevant RQF/NQF/QCF Level 6 Certificate/Diploma or a bachelor’s degree in related subject or equivalent qualifications
- Be mature learners (over 21) with management experience (must check with the delivery centre regarding his/her experience prior to registering for the qualification)
- English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.
What will you Learn?
The qualification has the following six units:
- Consumer Behaviour
- Integrated Marketing Communications
- International Marketing Management
- Marketing Plan and Branding Strategy
- Marketing Research and Forecasting
- Strategic Brand Management
Credits: 6 Units x 20 credits = 120 credits
